Do not worry if this is familiar to you, because often staying away from visitors has a clear cause and you can easily stick to it. If you take the tips in this article to heart, you will see that the number of visitors to your website increases in no time and maybe even doubles, triples, quadruples, multiplies …
Increasing your online reach and attracting more traffic takes time. After all, your target group must first find your website. Do not throw the towel immediately in the ring if after a month you are not on the number of visitors you had in mind, but be patient.
Moreover, some target groups are less active on the internet and social media than others. For example, if you have written a book for seniors who like to take off my bike, there is a chance that the growth in the number of visitors will not occur because of the higher age of this target group.
Also, keep in mind that quality is always more important than quantity when it comes to the visitors of your website. In other words: it is considerably more important that your website attracts the right visitors than that your website attracts many visitors.
The target audience you have in mind will be more inclined to share your content and order your book than those who accidentally end up on your website, however many that may be. Of course, a large number of visitors always delivers one order, but you will see that the conversion rate is significantly higher if you know the right visitors for your website.
25 tips for more website traffic
Enough chatting; time to get started! With the help of the following 25 tips, the number of visitors to your website will soon be sure to expand the proverbial pan.
Tip 1: Think carefully about your domain name
Maybe this tip comes as mustard after the meal, but we still do not want to remember him: think carefully about your domain name. An easy-to-remember domain name where there can be no misunderstandings in spelling is in almost all cases the best choice.
For fiction authors, the own name as domain name works, as a rule, best; non-fiction authors are wise to choose a descriptive name for their website. This can be the title of your book, but for example, also a name related to the subject of your book.
Tip 2: Develop a user-friendly website that looks professional
Not only books are judged on the jacket in which they are put; websites must also believe in that. With a website that looks professional and functions properly, you can build trust, authority, and credibility more easily. This ensures that visitors stay longer on your website and view more pages.
Do you not outsource the development of your website and do you start using WordPress yourself? Then choose a ‘premium’ (paid) theme that is easy to adjust, so you are assured of a user-friendly website that fits perfectly with you and your book.
Tip 3: Optimize the page with information about yourself
Your website probably also contains a page with information about yourself. Most authors post information about their background and the creation of their book (s). That basically does not hurt, but you realize that the visitors of your website probably think it is much more interesting to hear what you can do for them.
Why should they visit your website and what does this give them? In other words: what’s in it for them? For example, if you also act as a personal coach or give workshops, this is the ideal page to devote to that.
Tip 4: Integrate so-called ‘call to actions’ into your website
A ‘call to action’ is nothing more and nothing less than a ‘call to action’. Determine what are the most important actions that visitors can take on your website and ask yourself what they will do on your website. If all goes well, that is largely the same.
Then make it as simple as possible for them to achieve this goal by providing each page with a striking ‘call to action’ (for example a button) that helps them with this. If the visitor quickly finds what he or she is looking for, the chance of a follow-up visit is considerably greater.
Tip 5: Focus on one target group and subject
Are you aware that the visitors to your website did not all end up on your website because they are interested in you, your book or the subject you are reporting about?
Some visitors accidentally end up on your website and want to know where they stand as soon as possible. You make this clear to them by focusing the content you produce as much as possible on one target group.
Dare to be exclusive in the topics you address and the audience you speak to because you can acquire an authority position over time.
Tip 6: Use a content calendar
By using a content calendar, you prevent that you no longer know what to write about and keep that dreaded writers’ block at a distance.
In a content calendar, you keep track of when you will publish which content. How often you publish new articles, you base not only on the time you have at your disposal but also on the involvement of your target group and the size of the subject you are writing about.
Publishing more articles is not necessarily better. In this too, quality is more important than quantity and the relevance of the articles you publish makes far more than the frequency at which you do that.
Tip 7: Create content for spoiled internet users
The average contemporary internet user is spoiled – and not that little bit too. Nowadays we can find almost everything online that we are looking for and then whenever we want. That’s why as an author you have to stick your head above the ground level to stand out with your website.
You can do this, for example, by offering different types of content: use not only written text but alternate that with photos and videos and also place a podcast or other sound fragment on your website.
Since the attention span of internet users is relatively short today, it is also important that your texts are suitable for reading scans: use bullet points, summaries, subheads and italic, bold or underlined text.
Tip 8: Write catchy headlines
You might not say it, but the headline or headline of an article is almost as important as the title of a book. Even though the content is so strong; a book with a meaningless, unattractive, too general title is just as little read as an article with an insignificant head.
Make sure the headline stimulates, appeals to the imagination and at the same time leaves no doubt about the subject of the article. The latter is also important because search engines also value heads. Headlines with numbers usually do well, as do headlines that promise the visitor a certain result.
Tip 9: Use more high-quality images
Like headlines, images have the ability to attract visitors’ attention and interest them in a particular article. By making frequent use of images in blog posts, but actually everywhere on your website, you can increase the involvement of visitors and in this way ensure that they stay longer on your website and return more often.
You can also add descriptions to the images on your website so that they score better in search engines. Preferably use high-quality images and do not forget to check if there is copyright.
Tip 10: Interact and participate in the conversation
People like to give their opinion, so also provide your website with that need. Make sure that visitors can leave comments on blog posts, make it as easy as possible to contact them and involve them wherever you can in your work: ask for their opinion about the cover of your new book, write a competition or let them send questions to you.
Give them the feeling that they can speak freely and respond to their contributions as quickly and comprehensively as possible so that they feel that they are appreciated. This creates a sense of community and they will be more inclined to visit your website again.
Tip 11: Study the reactions on similar websites
It should be clear that it is important to give visitors of your website the opportunity to respond to blog posts, but have you ever thought of leaving comments on the websites of fellow authors or other like-minded people? This is also an excellent way to increase your authority.
By answering the questions of other visitors or leaving a striking reaction with the address of your website in the appropriate field, you can lead more traffic to your website. Reading the reactions of visitors to similar websites can also help you determine which questions they are dealing with, what concerns them and what they find interesting (or not).
Tip 12: Connect social media channels to your blog
If you have set yourself the goal of making your website more widely known, it is very important that you place a link to your website on all your social media channels. Make sure that the information on your social media profiles is as complete and up-to-date as possible and that you use the same colors, types of images and overall corporate identity for each profile.
Do not feel obliged to be present on any social medium, but make an informed choice for the platforms where your target group is most active and which you prefer to use yourself. Follow influential people from your field and their followers and engage in conversations with them to expand your network.
Tip 13: Make sharing as easy as possible
It goes without saying that you want your work to be distributed and reach as many people as possible from your target group. To facilitate this, it is important that you produce content that is worth sharing and that you make it as simple as possible for the audience. Fortunately, that is now a piece of cake: install a social media plug-in on your website (or let the person who develops your website do this) and make sure that the share buttons are clearly visible on all pages with relevant content.
Tip 14: Install Google Analytics
Do you want to get a better picture of the visitors of your website and the way they use your website? Then installing Google Analytics is an absolute must. With this (free) service from Google, you can keep track of the statistics of your website and get the necessary interesting facts about the visitors to your website.
Where do they come from, what characterizes them, what are they interested in and how did they end up on your website? You can answer all these and countless other questions with the help of Google Analytics, in order to determine which course your website can best sail.
Tip 15: Investigate the competition
By monitoring the websites of fellow authors and other influential persons from your field with a comparable target group, you can find out how they tackle certain issues, which topics are appreciated by their audience and which opportunities they have missed. – which you can then respond to.
You can do this independently or with the help of a website like rokipedia. Try to determine what the articles that are most shared in common and how you can give your own twist to these topics or perspectives.
Tip 16: Use the power of the left
Linking to other relevant websites can in principle not hurt. The chance that they notice this (for example with the help of Google Analytics) is great and this ensures that you are placed in a good leaf. Be sure to let them know and thank them if they pay attention to an article of your hand.
Do not forget to use internal links. By this, we mean links between pages on your own website. These make visitors stay longer on your website and have a favorable effect on the position your website occupies in search engines.
Tip 17: Guest Blogging
Once you have built up a noteworthy network, it’s time to go logging. Approach the initiators of a number of successful websites dealing with your specialism with the question whether they are open to publishing guest articles.
The publication of a substantial guest article can significantly boost the traffic on your website. Guest Blogging not only helps you keep the relationship with professional contacts warm, but also allows you to reach a new audience.
Are both parties satisfied? Then examine whether there is a possibility to write guest articles with some regularity.
Tip 18: Work with other authors
You can not only use your professional network when exchanging links and writing guest articles but also when entering into collaborations with fellow authors.
In the meantime, you have established a number of contacts in the writer’s world that also have their own website with a reasonable audience. Ask them to work together so you can take advantage of each other’s reach. Take, for example, a vlog or podcast together, give a joint interview or write an e-book together on a subject where both of you are at home.
Tip 19: Become an authority in your field
You now know that you can increase your authority by developing a professional website, by focusing on one target group and subject and by talking to your target group online. Then we are not there yet, because there are countless other ways to ensure that you are seen as an authority in your field.
What also helps, for example, is to quote other influential people on social media and in articles. The more often you do this, the more likely it is that they will also quote you. Furthermore, it is advisable to write an e-book about your expertise and give it away for free, so that more and more people are aware of your existence and expertise.
Tip 20: Generate media attention
Another way to attract more traffic to your website is to maintain good contact with journalists and other authority holders from the media world. Do you have that in your circle of acquaintances or do you get the chance to build up a professional relationship with such a person? Then use that. This can give you more media attention, which in turn ensures that your website attracts more public.
Tip 21: Build a mailing list
Getting visitors to your website is one thing, keeping visitors and making sure that their visit was not a one-off, is a second. What can help with this is building a mailing list. This is a list of e-mail addresses that you use to keep visitors of your website informed of news about your book, your work and what you find further worth mentioning.
You can collect these e-mail addresses by placing a registration form for a newsletter on your website or by asking visitors at other times for their e-mail address, for example when filling out a contact form. Promise them to send something irresistible after registration to lower the registration threshold.
Tip 22: Take an offer at the back of your book
Unfortunately, it is difficult to find out who is reading your book from cover to cover, but one thing is certain: they are likely to be involved in the subject of your book and it is not inconceivable that they are open to receiving more information.
Therefore, do not forget to include a link to your website at the back of your book and ask those who subscribe to your mailing list also an interesting reward, such as an invitation for your book presentation or a free e-book with an x-number of tips.
Tip 23: Place the name of your website on all your marketing communications
Ideally, you place the name of your website not only on the back of your book but also on all your other marketing communications. Think of bookmarks, stationery, flyers, invitations for your book presentation, business cards, your e-mail signature and – as discussed earlier in this article – your social media channels.
Make it possible for your (potential) interested parties to find your website and also mention your e-mail address and telephone number on as many marketing messages as possible, in order to simplify the process of contact.
Tip 24: Attend or organize off-line and online events yourself
A golden rule in generating more traffic to your website is that you have to build relationships with influential people before you need them. You can do this by exchanging links, writing guest articles or making other kinds of collaborations, but also by attending book fairs, book presentations, and other offline events. Of course, you can also organize an event yourself to accomplish this, such as a webinar, (online) competition or workshop.
Tip 25: Present yourself on YouTube
What many people do not know is that after Google Google is the most used search engine in the world. Therefore, make sure that you are also represented on YouTube with your own professional YouTube channel.
The use of online videos is on the rise and allows you to reach a different audience than with written articles. Do not forget to mention your website in the videos you publish and always include a (working) text link here. Research in advance what works and what does not work on YouTube to prevent blunders.
If you have arrived at this point, it means that you have read all 25 tips to attract more traffic to your authors’ website. Well done! Hopefully, you do not feel overwhelmed by a large amount of information and we have not scared you off.
Fortunately, you do not have to put all the tips into practice to take your website to the next level. Choose the tips that are most relevant in your specific situation and that you think will have the greatest effect.
Can you use some independent advice or do you have other questions about this article? Leave a comment below.