Maximum Local SEO Guide
Local SEO is very helpful now, especially for those of you who are just starting a business. You definitely want your business website to quickly appear on search engines so you can get more consumers. To achieve that, you can use Local SEO by following the guidelines below.
By maximizing your local business through the internet, the potential to get potential customers who are closest to your business location is greater.
What is Local SEO?
Local SEO or local SEO is a way to optimize a business website so that it can rank well in search engines for local search. The best rating you want is, of course, the first page of the search engine, isn’t it?
If you have done a search on a search engine using the keyword geographic area, that’s what local search means. Examples of searches that use keywords such as geographic areas, “screen printing Bogra”, “place of printing in Bogra”, and so on.
The next question is whether your business needs local SEO? If your clients mostly come from the surrounding area or come directly to your place, then the answer is necessary. In principle, in my opinion, so that local SEO can be more leverage, just use 2 ways, namely to maximize with Google my business and keyword dominance with website articles that you have.
Ok, just follow this SEO guide for local people to get the maximum
1. Create a Google My Business account
Google My Business is the first step to start local SEO. Google My Business is very important to help the success of local SEO. If without this tool, your business will not appear in ‘local map listings’ on the search engine results page. For how to create your Google My Business account, visit the Google page of my business here.
On Google, my business, create a business name that contains your product or service keywords and your business name. Make your business profile as clear and complete as possible. Starting from opening hours, telephone numbers and uploading photos of products or services sold.
Also, make posts regarding products sold. For reviews also greatly affects the ranking of your business location on Google’s search engine.
2. Do Keyword Research for Local SEO
You already know that keywords are one of the important factors in SEO. So that in choosing keywords must be the right and the best. That way, if your business keywords appear on the first page of search engines really bring potential buyers. There are several ways you can do to research the right keywords so that your business gets a higher ranking on search engine results pages. How to research keywords can use free tools such as Google keyword planner, uber suggest, tool keywords everywhere.
After getting the keywords, make these keywords for material to make articles on your business website. Create quality and informative articles. An example that I did below is the website of my T-shirt screen printing service business that wants to dominate in the local area near my screen printing business.
3. Analyze competitors in your local business
By analyzing your competitors, this will help you to develop your local SEO strategy. Some of the things you can get after analyzing competitors in your local business are:
- You can find out who your business competitors are for the local keywords you choose
- See web backlinks that are obtained by your competitors. To find your business competitors, you just enter the local keywords that you want to use on your business. Then, you can see the backlinks that your competitors get by entering their website URL that appears in the search engine to the website analysis link such as Ahrefs and Majestic, SEOquake or analyze it in full. Read my article entitled how to competitor backlink analysis
- You can see how many reviews your competitors get to be able to rank the best Google my business on the search results page.
- The things you must pay attention to our domain authority, page authority, and links that they get. This will help you to see how popular and strong their business is on the search engines.
Thus my SEO article about local SEO guidelines to the maximum. Please optimize your local business to succeed. Share this article with your friends so that articles can be more useful for many people to read. thanks.